Monthly Archives: June 2013
I told these guys I had a new domain name and they got so excited that they wanted to sing for all of us.
Service With a Style is going to be incorporated into my new domain located here at www.dirkdmyers.com.
Thanks to those who have been following me, and I am sorry for the slight inconvenience while I make this move. I am up and running and you can find my Blog there. I will keep this up for a week or so that you can relocate me.
I look forward to seeing you.
If you are reading this Blog, there is a good chance you were brought here by one or more aspects of the Social Media Funnel. I am connected to hundreds and maybe possibly a thousand or so people by using Social Media Marketing. In my industry I find it essential to promote what I do through Social Media. If you don’t have a corporate body that is pushing a Social Media campaign to bring people to your product or business then you are already behind the “Eight Ball” in advertising.
If you don’t have some knowledge in this may I suggest looking to one of your staff members to help you out. I am certain you have looked deeply into the combined hidden intangibles of your staff to locate those people that could assist you here. If those people are not available that is part of my portfolio as a Consultant and I would be happy to speak with you.
You should be utilizing Facebook, Twitter, LinkedIn, YouTube, and Pinterest to push your location and products at the very minimum. There are so many other places out there, and there are always ways you can bring people to your company creatively using these vehicles.
In addition to these important areas it is also important to mine as much data from these folks as possible. This will allow you to better target your audience. There are companies like Constant Contact that can assist you in making great Email campaigns to help you reach more people and turn them into more regular users of your company or products.
The other great tool in Social Media is the Blog. Obviously, I am drinking my own Kool-Aid in this process and I assure you it can be a huge help to your company. Providing content that draws people to you is critical to your business performance and it’s online presence. Providing Recipes, Reviews, or other nuances will get the attention of people, and have them thinking about you when they aren’t even there. That is the key to getting their business over and over again.
As usual if you have any questions or would like some help please feel free to contact me, and we can see how I can assist you.
I believe that you will find that many of these “nuggets” so to speak are entirely common sense. However you will also find that often they make more sense than anything. I am sure that you would never be guilty of not washing your hands after using the restroom, but this post is for all of those other people. Perhaps this is a good one to refer to someone you know that might be a bit slack in the hand washing department.
If you work for a company that has common restrooms that are shared between guests and employees it is very critical that you appear to the guest to be overly clean when you are using the restroom. I have spoken of Ralph Lawrence before, my training Manager and GM with McDonald’s. He was always giving me advice that I found myself passing on to others that worked for me. One time I came out of the restroom and was putting on my gloves. He pulled me aside and asked me if I had washed my hands. I told him I not only washed them I didn’t touch the handle when I came out of the restroom. He then told me, “Once fir them and twice for us.” I looked at him like he had two heads, as I often did when he would say something pithy, and he proceeded to explain. I was told that it was good for anyone who was in the restroom to see me wash my hands, and he praised me for it. Then he mentioned it was always a good idea to do it again where managers and others would see you so that everyone knows you did so. That made a lot of sense to me. You want to always give the appearance that the guest and their food is the most important thing to you.
How you appear to them is very important, and trust me, the one time you don’t it will get noticed somewhere. I can think of several occasions that staff members have dealt with documentations or possibly termination because the guest saw something that the staff member saw as inconsequential.
Pardon the expression, but it is always better to be safe than sorry. As Forrest Gump would say, “and that’s all I have to say about that.”